HOW TO BUILD UP A BRAND!!!

 

 

Branding is a process in which people can express the essence, the values and what is expected to be delivered to costumers. The brand of a product or company is the core of business.

In order to create a successful brand it is believed that companies should follow at least five steps, in which they will create their brand’s name and the logo that will represent their product or company.

 Firstly, think about the idea supposed to transmit to the audience, also about the target audience.

Secondly, think about the colors for the logo, in order to make it attractive to the audience.

Then, stop a little bit imagination and think about the limitations, the level of complexity and all kind of problems that would limit the process.

Finally, take a look into other logos, and check what others have already done, take advantage of them and improve the logo.

 Remember that a logo is very important as well as the name of the brand.

 Now take a look into the brand: Firstly, start with a quality product, prove that the product which is supposed to be sold.

Secondly, identify the advantages of the product and what it is believed to transmit.

Then, try to find a single word or a short phrase which represents the message and catch the costumer’s attention. The brand has to evoke emotional responses.

 Market the image: post the brand and the logo in all the concerned market.

Live the message: it is the time to accomplish all the goals that were delivered in the message.

 Measure the brand equity against the competition and continue to build and refine the brand, in this last step measure the company with others, it is the only way of knowing the effectiveness of the logo and the brand.

 In conclusion, to create a brand, a logo even a company is really hard work, because we need to think a lot in society’s needs, likes, dislikes in order to have a successful company.